This style guide describes the visual elements that represent Davis School District, including logo, graphic usage and type. These elements are valuable district assets. Anyone responsible for creating materials or designs is expected to follow these guidelines, including internal staff members and vendors performing services. These logo standards help send a consistent message of who we are. Every staff member is responsible for protecting the district’s interests by preventing unauthorized or incorrect use
of the Davis School District name and logo.
If you have a graphic standards question not addressed in this guide, please contact us:
Davis School District
45 East State Street
PO Box 588
Farmington UT 84025
Consistency in color throughout all media and graphic productions is essential. When the logo is reproduced, please adhere to these specifications. The Davis School District logo is primarily two colors. A secondary palette is for use in brochures, publications, or on the website when a complementary or accent color is desired.
The district mark is made up of two elements of the local landscape, the Wasatch Mountains and the Great Salt Lake combined with the letter D. Davis School District is the name of this entity composed of more than 90 public schools located just north of Salt Lake City. The district’s “Learning First” is part of its identity. This tagline expresses the significance of students, teachers, parents and all support staff unified in the achievement of excellent education.
There are a variety of Davis School District logos available. Abbreviated versions are the D mark and DSD mark. Logo orientations are horizontal and centered, with and without the tagline. Which you use will be appropriate to the available space and intended message.
Employees are to use a clean serif or san serif font in correspondence. Some examples of san serif typefaces are Arial, Helvetica, Avenir, and Univers. (The small features on the ends of strokes in some fonts are known as serifs.) Common serif typefaces are Times New Roman and Garamond.
(Joint Photographic Experts Group) for use on white backgrounds
(Portable Network Graphics)
Full-color lower resolution compressed file for use on colored backgrounds; not suitable for print
(Encapsulated Post Script)
Vector format with high resolution graphics - suitable for print, embroidery, screenprinting, etc.
(Tagged Image File Format)
Very large, uncompressed file
Other file types available by request:
GIF (Graphics Interchange Format) - large, compressed file for web use, not suitable for print.
AI (Adobe Illustrator) - vector formats suitable for all uses.
PDF (Portable Document Format) - viewable format and easy to share.