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DSD style guide

Davis School District Style Guide

Introduction

Introduction

This style guide describes the visual elements that represent Davis School District, including logo, graphic usage and type. These elements are valuable district assets. Anyone responsible for creating materials or designs is expected to follow these guidelines, including internal staff members and vendors performing services. These logo standards help send a consistent message of who we are. Every staff member is responsible for protecting the district’s interests by preventing unauthorized or incorrect use
of the Davis School District name and logo.

If you have a graphic standards question not addressed in this guide, please contact us:

Davis School District
45 East State Street
PO Box 588
Farmington UT 84025
801-402-5260
news@dsdmail.net

Colors

Colors

Consistency in color throughout all media and graphic productions is essential. When the logo is reproduced, please adhere to these specifications. The Davis School District logo is primarily two colors. A secondary palette is for use in brochures, publications, or on the website when a complementary or accent color is desired. 

SPOT COLOR:  Pantone 295
PROCESS COLOR:  C=100, M=85, Y=32, K=20
RGB COLOR:  R=24, G=57, B=105
HEX COLOR:  #183969

SPOT COLOR:  Pantone 537
PROCESS COLOR:  C=21, M=7, Y=2, K=3
RGB COLOR:  R=190, G=210, B=227
HEX COLOR:  #bed2e3

SPOT COLOR:  Pantone 400
PROCESS COLOR:  C=6, M=7, Y=13, K=16
RGB COLOR:  R=207, G=202, B=193
HEX COLOR:  #cfcac1

SPOT COLOR:  Pantone 135
PROCESS COLOR:  C=0, M=21, Y=76, K=0
RGB COLOR:  R=255, G=202, B=88
HEX COLOR:  #ffca58

 

Logo Anatomy

Logo Anatomy

The district mark is made up of two elements of the local landscape, the Wasatch Mountains and the Great Salt Lake combined with the letter D. Davis School District is the name of this entity composed of more than 90 public schools located just north of Salt Lake City. The district’s “Learning First” is part of its identity. This tagline expresses the significance of students, teachers, parents and all support staff unified in the achievement of excellent education.  

Logo anatomy

Logo Configurations

Logo Configurations

There are a variety of Davis School District logos available. Abbreviated versions are the D mark and DSD mark. Logo orientations are horizontal and centered, with and without the tagline. Which you use will be appropriate to the available space and intended message. 

D Mark

D Mark color

 

DSD Mark

DSD Mark color

 

Horizontal Logo

Logo Horizontal

 

Horizontal Logo with Tagline

Logo horizontal with tagline

 

Centered Logo

Logo Centered

 

Centered Logo with Tagline

Logo Centered with Tagline

Logo Color Use

Logo Color Use

For flexibility, all logo variations are provided in full-color, two-color, one-color, and reversed versions. A black and white version is also available. To download the logo in any of these variations go to the District Logos webpage.

Black
 
Full Color
 
One Color
 
White/Reversed

 

Logo Spacing

Logo Spacing

For best impact and easy recognition, the logo should not be crowded by other visual elements. Reserve clear space around it, as indicated by the grid behind each logo:

Logo Minimum Size

Logo Minimum Size

For greatest logo legibility, minimum sizes have been established for maximum recognition. 

Take care when resizing any logo to constrain the proportions—meaning, do not stretch it vertically or horizontally (examples on next page).

D Mark color

D mark minimum size:  
0.4 inches wide by 0.5 inches tall

 

DSD Mark color

DSD mark minimum size:
0.4 inches wide by 0.5 inches tall

 

Logo Horizontal

Horizontal logo no tag minimum size:
2.5 inches wide by 0.45 inches tall

 

Logo horizontal with tagline

Horizontal logo with tagline minimum size:
2.5 inches wide by 0.45 inches tall

 

Logo Centered

Centered logo no tag minimum size:
1.325 inches wide by 0.8 inches tall

 

Logo Centered with Tagline

Centered logo with tagline minimum size:
1.75 inches wide by 1.2 inches tall

 

Logo Incorrect Usage

Logo Incorrect Usage

For consistency of presentation, here are a few common DO NOTs: 

  • Do not distort. (Vertical or horizontal manipulation is unacceptable).
  • Do not apply incorrect colors.
  • Do not apply to active backgrounds.
  • Do not incorporate logo into your own logo.
  • Do not add your own typeface to logo.
  • Do not reduce opacity.

Logos Outdated/Retired

Logos Outdated / Retired

These logos are no longer to be used in any Davis School District schools or school communications. Changing the logo by incorporating a district department name is also not allowed. 

 

Fonts Complementary Typeface Guideline

Fonts Complementary Typeface Guideline

Employees are to use a clean serif or san serif font in correspondence. Some examples of san serif typefaces are Arial, Helvetica, Avenir, and Univers. (The small features on the ends of strokes in some fonts are known as serifs.) Common serif typefaces are Times New Roman and Garamond.

Font examples

 

Using fantasy and script fonts is discouraged.

Electronic Files Formats

Electronic Files Formats

Electronic files of all logos in the following formats are available on the district’s website under the community relations department and by request. Access the digital files on the District Logos webpage.

.JPEG
(Joint Photographic Experts Group) for use on white backgrounds

 

.PNG
(Portable Network Graphics) 
Full-color lower resolution compressed file for use on colored backgrounds; not suitable for print
 

 

.EPS
(Encapsulated Post Script)
Vector format with high resolution graphics - suitable for print, embroidery, screenprinting, etc.

 

.TIFF
(Tagged Image File Format)
Very large, uncompressed file

 

Other file types available by request:

GIF (Graphics Interchange Format) - large, compressed file for web use, not suitable for print.
AI (Adobe Illustrator) - vector formats suitable for all uses. 
PDF (Portable Document Format) - viewable format and easy to share.

Business Papers

Business Papers: Letterhead, Envelope, Business Cards

For your reference, the current design of business papers are shown here. 

School Business Papers

Business Papers for Schools: Letterhead, Envelope, Business Cards

For your reference, a standardized design of business papers for schools are shown here.